Marketing AI Bootcamp
Your team is creating more content. But do you actually know what's working?
In 3 days, your marketing team builds the operating system your content is missing — one that understands your customer, turns a single idea into every channel, and shows you exactly which campaigns are generating leads. You leave with an AI Marketing Brain, a Marketing Playbook, a Content Production System and a Marketing Command Centre — built on your own brand and data, ready to run from day one.
When
29 Sep – 1 Oct 2026 (Tue–Thu)
Where
Vertex Mastery HQ
Format
3 days, hands-on — you build in the room
Bring
Your team + your real marketing data
Sound familiar?
Most companies are using AI to produce more. More captions, more scripts, more posts, more ideas. But producing more content doesn't mean the marketing is better — it just means you're guessing faster.
You're publishing more than ever, but you can't say which content actually brought in leads.
Your marketing is built on assumptions about the customer, not evidence pulled from real conversations.
Campaigns get made without a clear framework, so quality and results swing from post to post.
The data lives in five different tools, so nobody can see what's actually working.
More content without more clarity is just more guessing, faster.
- The longer this goes on, the more budget and time get spent on activity instead of results.
After the Bootcamp
Your Team Leaves With a Working Marketing System
Not just marketing ideas or generic AI prompts. Your team will build practical systems to understand customers, plan stronger campaigns, produce content consistently and turn marketing data into clearer next actions.
Connected Marketing System
Connect customer insights, campaign strategy, content production, creative workflows and performance visibility in one operating system.
From Reactive to Structured
Replace scattered research, last-minute content requests and disconnected reports with clear workflows and visible next actions.
Systems Your Team Will Build
Leave with practical customer intelligence, campaign planning, content production and marketing management systems built around your company.
Insight to Campaign Growth
Build a repeatable journey that moves your team from customer understanding to strategy, creation, launch and optimisation.
Voice-of-Customer Intelligence
Your team pulls the exact pains, objections and language customers already use — from sales chats, WhatsApp, reviews and comments — into one organised system. No more campaigns built on assumptions about what customers want.
Real customer language, organised — not assumed.
Marketing Playbook
One campaign framework — objective, insight, big idea, offer, message and channel — that every future campaign runs through. No more starting from a blank page each time.
One framework. No more starting from zero.
AI Copywriting, Poster & Video Workflows
Turn a single campaign idea into ads, emails, WhatsApp copy, static creative and short-form video — consistently, without rebuilding each format from scratch.
One idea in. Every channel out.
Customer Demand Journey
Map exactly how your market moves from unaware to problem-aware, solution-aware and finally ready-to-buy — built from your own customer data, not guesswork. Every campaign can then target the exact stage a prospect is actually in.
Every prospect mapped — from unaware to ready-to-buy.
Marketing Command Centre
Spend, leads and campaign performance sit in one view, with AI surfacing which patterns to double down on — so decisions are based on data, not gut feel.
One view of what's working. Before you spend more on what isn't.
5 working systems. Built around your own company, in 3 days.
The implementation method
MAP → BUILD → COMMAND, in three days
Don't automate chaos. First see the department clearly, then build the system, then give leaders the visibility to run it.
Day 1
MAP
Map your customer demand journey
Before you make anything, see the market clearly. Map the journey from unaware to lead, and pull real customer language out of the conversations you already have.
Day 2
BUILD
Build your AI marketing operating system
Give AI the context of your brand, then build a campaign playbook and a production workflow that turns one idea into video, ads, email and social.
Day 3
COMMAND
Build your marketing command centre
Connect spend, leads and content into one view so leaders can see what's winning — and let AI tell you the patterns to double down on.
Foundation vs. this programme
How is this different from the AI Implementation Bootcamp?
The AI Implementation Bootcamp gives your whole team role-based AI workflows across every department. This programme goes deep on one department: marketing. Over 3 days, your marketing team builds the full MARKET → LEAD operating system — customer intelligence, a marketing playbook, content production workflows and a command centre — specific to how your marketing actually runs.
The 3-day curriculum
Three days. One working system.
Day 01 · Tue, 29 Sep
Map Your Customer Demand Journey
- Why more content doesn't equal better marketing
- Map the demand journey: unaware → problem → solution → brand → lead
- Pin down customer pains, desires, triggers and objections
- Use AI to mine sales chats, WhatsApp, testimonials, comments and surveys
- Surface the repeated patterns and the exact language customers use
Day output: Customer Demand Map + Voice-of-Customer Intelligence
Day 02 · Wed, 30 Sep
Build Your AI Marketing Operating System
- Build your AI Marketing Brain: brand, products, audience, proof and tone
- Create your Marketing Playbook: objective → insight → big idea → offer → message → channel
- Set up an AI Copywriting System for ads, emails, WhatsApp and social captions
- Set up an AI Poster Workflow to turn one idea into on-brand static creative
- Set up an AI Video Workflow to turn one idea into scripts and short-form video
- Map your Lead Pipeline so every enquiry is captured and tied to its campaign
Day output: AI Marketing Brain + Marketing Playbook + AI Copywriting, Poster & Video Workflows + Lead Pipeline
Day 03 · Thu, 1 Oct
COMMAND Your Marketing Performance
- What did we spend, and what did it generate?
- Which campaigns, channels and messages are winning?
- Where are leads coming from and what's the cost per lead?
- Ask AI: what three patterns should we double down on this month?
Day output: Marketing Command Centre + AI analysis workflow
What your team walks away with
Everything below is built in the room
Not slides or notes — working parts of your own marketing operating system, built across the three days.
Day 1
MAP
- Customer Demand Journey — how your market moves from unaware to ready-to-buy
- Voice-of-Customer Intelligence — real customer language, pains and objections
Day 2
BUILD
- AI Marketing Brain — the context system that powers every tool
- Marketing Playbook — one campaign framework, no more starting from zero
- AI Copywriting, Poster & Video Workflows — one idea, turned into every channel
- Lead Pipeline — every enquiry captured and tied back to its campaign
Day 3
COMMAND
- Marketing Command Centre — spend, leads and performance in one view, with AI recommendations
Day 3 · Command
A marketing command centre that answers the real questions
Stop guessing which activity worked. Bring spend, leads and content into one view — then let AI find the patterns.
Then ask the AI layer
“Based on our last 30 days of marketing data, what are the three patterns we should double down on?”
Who should attend
Built for the people who own the number
Recommended team
Best results come from sending your business owner or marketing leader together with a strategy representative and the execution team that runs daily marketing — so the system you build is the one they'll actually use.
Is this for you?
This is for you if
- ✓You lead marketing (or the whole business) and want output that ties back to leads
- ✓Your team makes plenty of content but can't explain what's working
- ✓You want a repeatable campaign system, not more one-off posts
- ✓You want AI to help the team think, not just type faster
Not for you if
- ✕You just want prompts to write captions quicker
- ✕You're not willing to look honestly at your customer and your data
- ✕You want a passive lecture instead of building your own system
What to bring
Bring your real marketing, not a mock-up
The more real your material, the more useful your system. Bring a laptop and whatever you have of the following:
- Brand and product information
- Past campaigns and existing content
- Customer feedback, reviews and testimonials
- Sales calls or WhatsApp conversations
- Comments and DMs from social media
- Lead information and marketing reports
- Ad account and analytics access
- Brand guidelines and approval process
- Any surveys or customer research you've run
- A laptop for each team member
Your data stays yours
Use anonymised or sample data wherever you prefer — you never have to expose sensitive customer information to build your system. What you build stays yours.
Why this isn't a normal AI class
You build your own system, not a template
There's no swipe file to copy. You leave with your company's own AI Marketing Brain, Playbook and Command Centre — built on your brand, your customers and your data.
Built on your real data
We work with your actual customer conversations and campaign data — not made-up examples.
Thinking, not just typing
AI helps the team understand the market and build campaigns, not just produce more content faster.
Who runs the bootcamp
Led by operators, not lecturers
David Chua
Founder, Vertex Mastery
David Chua is the founder of Vertex Mastery, a business coach who helps entrepreneurs build stronger businesses through better strategy, systems and execution. He's been applying AI inside his own company's marketing to sharpen how it plans, produces and measures campaigns — and built this bootcamp to share that practical approach with marketing teams.
5000+
Companies Trained
20,000+
Team Members Upskilled
13+
Years in Leadership Training
As featured on
Build your AI marketing operating system in 3 days
Not sure it's the right fit for your team? Book a free 15-minute discovery call. We'll look at how your marketing runs today and tell you honestly whether this is right for you — before you spend a ringgit.
Frequently asked questions
Stop producing more content without knowing what works.
Build a marketing system connected to real leads.
A short conversation to understand your current marketing workflow and whether this programme fits your team.